In 2015, we were approached to help renovate the offices of a company specializing in technology music products for bars and large corporations. They wanted to add Apple for Business to their product line, and Octave Group contacted us to help them expand their office. Its mission was to develop the company’s brand image throughout the new space while creating a visual and physical link between the now two-story spaces. The work environment had to reflect the employees’ work and their passion for all things music related.
An intermediate area was set up between the cafeteria and the main open space office plan with booths and tables to create a versatile space that inspires creativity. These booths serve equally well as cafeterias and informal meeting places among employees. To support this purpose, erasable whiteboards were installed on the back wall of each booth, allowing employees to write down ideas while collaborating with colleagues. Similarly, we have installed an outdoor terrace near the cafeteria. A road-level terrace with picnic table can be used as a workspace or for concerts. The result is a flexible and engaging gathering space that enlivens not only the building but also the surrounding area.
To create a quiet zone in a mostly open-plan area of the office, we created partition walls that are both aesthetically pleasing and practical. Another homage to the company’s musical culture, the walls are designed to recreate the visual motif of the equalizer, which can be adorned with plants and musical artefacts such as records, books and speakers. There are other Do Not Disturb Zones in the form of phone booths. , was also included in the office design. By using color film on the glass partitions of the telephone booths, a gradation of color is created each time you walk down the corridor, and each room is filled with various artists (Lady Gaga, Notorious BIG, Amy Winehouse, etc.), telephones, etc. I created a visual code to distinguish the boxes from each other.
After the addition of Apple for Business to Octave Group’s product line, it was only natural to rethink the overall application of brand standards in new areas to evoke this product in a vibrant and lively way. It seemed like We decided to utilize both the jukebox neon and the Apple for Business color palette (fuschia, blue, violet) graphics code throughout the project. These nods can be seen in the neon signs in the kitchen and the matte electric blue paint on the architectural staircase that connects his two floors that the company occupies. They can also be found in the color palette of telephone booths, decals on entry lockers, or the finish on bulkheads in the headquarters area.